“Content marketing and search engine optimization are interdependent”

The opening line to this great blog post from Practical Ecommerce is something you should hold as a mantra when reviewing your marketing strategy for your ecommerce website.

Content marketing is something you’re probably already doing to increase visitors to your store and focusing on the ‘what’, ‘why’ and ‘where’ can really help your SEO and ultimately your conversions.

Read the full post over on the Practical Ecommerce blog.