“Shopify Email” now available to all merchants!

“Email marketing can help to grow your business and build relationships with your customers. Sending newsletters to customers who sign up for your mailing list is a great way to let them know about new products and upcoming sales.

You can use Shopify Email to create email marketing campaigns and send them from Shopify. You can design your emails to match your brand, and link directly to products to share them with your customers.”

https://help.shopify.com/en/manual/promoting-marketing/create-marketing/shopify-email