Shopify's 25-step Black Friday checklist, the New Zealand take!
Shopify has published a 25-step Black Friday checklist, and it's thorough. It's also written for American stores with months to plan...
Elemental Shopify Blog
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The PHP security bug and your Shopify store
A serious security bug in PHP, a programming language that runs a big share of the web, went public this week. Your Shopify store itself is fine. T...
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AI can name your brand without ever reading your website
Being named in an AI answer and being used as its source are two different wins, and this week's research shows how often they come apart. If you'r...
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You can now pay to appear in ChatGPT in New Zealand
ChatGPT ads are now open to New Zealand businesses, and the entry price is low. That's useful, but it also means some of the ChatGPT visits in your...
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An AI assistant can now buy from your store without visiting it
Shopify has agreed to let Meta's new AI assistant, Muse, buy from Shopify stores using Shop Pay. It is US-only for now, so it won't affect most NZ ...
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How much of your AI visibility score is just noise?
Some tools and agencies now give you a score for how often AI assistants like ChatGPT mention your store. Before you trust one, ask how many questi...
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ChatGPT now sells ads from your Shopify catalog
This week ChatGPT started selling ads built from Shopify product catalogs - the same product information its assistant already reads for free. The ...
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Someone Cloned Our Client's Shopify Store. Here's How We Got Three Fake Sites Taken Down
In August 2026, three fraudulent websites were cloning Foxtrot Home, a New Zealand homeware brand. They copied the product photography, the descrip...
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How to launch a high-converting Shopify store in New Zealand
There are somewhere between 14,000 and 28,000 active Shopify NZ stores right now, depending on which tracker you consult, and that number keeps cli...
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The Future of Shopping: What Shopify’s New "Unified Commerce" and AI Updates Mean for Your Business
Shopify is fundamentally changing how businesses run with its new Unified Commerce Platform and AI-driven shopping protocols. Learn how these updat...
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10 years as a Shopify partner!
January 2024 marks a huge anniversary for the team at Elemental as we've been a Shopify partner for 10 years!! It's been an exciting ride and I'd l...
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Enhancing Customer Satisfaction: Leveraging Shopify's Self-Service Returns
As an e-commerce business owner, managing product returns can be a time-consuming and complex task. Fortunately, Shopify, the leading e-commerce pl...
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10 Reasons why Shopify is the Best Choice for Ecommerce Businesses in New Zealand
In today's digital age, ecommerce has become an essential part of any business's success strategy. With the growing demand for online shopping, it'...
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Should you be using the new "Shopify Shop" sales channel?
If you're managing an ecommerce store using Shopify in New Zealand and not using the Shopify Shop sales channel yet we wanted to let you know that ...
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Shopify Winter Editions 2023: Huge launch of new ecommerce features for the Shopify platform
Shopify's latest editions announcement contains over 100 new features and updated across the platform with some really exciting updates