What percentage of New Zealanders are shopping online?

New research by Roy Morgan shows that half of New Zealander now shop online!

The number of Kiwis shopping online has crept up to 49 percent in the year ending June 2015, or 1.8 million New Zealanders. This is up from 39 percent in 2011.

The research by Roy Morgan shows the most common product to be bought on the internet is travel products like accommodation or tickets, with 9 percent of Kiwis buying them.

Read more over on Retail NZs blog The Registers.