New Zealand cosmetic brand Girl Undiscovered launch in the US

Elemental recently helped Girl Undiscovered launch in to the states by developing their new Shopify store.


Are you ready to serve global customers with a new international Shopify store?

Contact Elemental and we can guide you through the process including:

  • replicating your Shopify store
  • international shipping
  • accept payments in local currencies
  • inventory management


Looking for some Xmas gift ideas? Look no further than these New Zealand Shopify stores!

Elemental have worked with some amazing businesses in 2017 and we thought we’d showcase some of the best Xmas gift ideas from our clients NZ Shopify stores. Go ahead and take a look at some of our recommendations and support a local online store this Christmas!



Metalbird: Steel native birds make a great Xmas gift.

Embody Oil: Certified organic massage oils.

Plump & Co: Who doesn’t love chunky yarn with ‘giant’ kitting needles!!

Best Beauty Box Ever: Cosmetic gift boxes from NZ



Thunderpants: Still the best undies in NZ!

Lamington: Great NZ made socks



Urbanbike: Auckland bike store and Tokyo Bike dealer.

Revolution Products: For all things MTB

Bicycle Junction: Wellingtons awesome home of stunning bikes and accessories.



Joanna Campbell Jewelry: Stunning handmade Jewelry

Shopawow: Local store selling Soko Jewelry

Girl Undiscovered: NZ made skincare



Empire Skate: NZ’s favorite online skate store!

Mahsa: Beautiful NZ made fashion


Google autocomplete coming to Shopify!

Exciting news from Shopify with one of the most requested features from Elemental’s ecommerce clients being implemented soon!!

‘Now, when customers arrive at checkout and start entering the first few characters of their address, Google Autocomplete will instantly finish the job and pre-populate their address. Wrong addresses and re-typing are virtually eliminated.’

Mailchimp announces free marketing automation for everyone!!

For many of our clients, Mailchimp is their go-to platform to drive engagement and sales to their Shopify eCommerce store so Mailchimp’s latest announcement that their automation features are now free to all users is great news.

Mailchimp’s automation feature allow you to:

  • Follow up on purchases
  • Send order notifications
  • Recover abandoned carts
  • Reward your best customers
  • Suggest other products your customers will love


Check out Mailchimp’s blog post for the full details on automating your ecommerce marketing.



SEO 101: Getting links to your store is still important

Getting your ecommerce store to show on that first page in google is still the holy grail for many and is becoming increasingly difficult. Google Adwords provides a ‘quick fix’ method to reach the top of page 1 but there are still some basic SEO principles to consider in developing an SEO startegy.

Quality links to your store are still an important ranking factor and something you should focus on as part of your strategy. Shopify recently published a useful blog post on ‘Increasing your page rank by getting links to your store’ which covers some great methods to develop those links.

After years of working with businesses on developing their ecommerce strategies I only have one real tip regarding links.


I’ve seen it backfire so many times and has often lead to stores being given penalties and even removed from the Google index entirely. So don’t do it…. ever!

Payment gateways in New Zealand for your Shopify store

The number of payment gateway options available for NZ Shopify stores has increased over the last few years and we now have some good options to choose from. Here’s our list of the key payment gateways we recommend to clients based on their stores specific requirements.


Payment Express



You can find the full list of payment gateway options over on Shopify’s website.

Contact us if you’d like to know which payment gateway would be the best option for your Shopify store.


Shopify Apps: Product reviews with

Product reviews and social proof play a huge role in building ‘Trust’ in your brand and increasing conversions. is a new Shopify App with some strong features including:

  • Email review requests
  • Pictures attached to reviews
  • ‘All reviews’ page to showcase your reviews on one page
  • Review replies

If you don’t have product reviews on your Shopify website get in touch and we can help get you up and running with